Building on a distributor relationship established in July 2020, Asahi expanded its presence in Singapore in 2023 through a strategic joint venture – strengthening our presence in one of Southeast Asia’s most dynamic economic hubs and a key gateway to the region’s vibrant consumer landscape.
Our portfolio brings together some of the world’s most iconic and celebrated brands. From Japan’s No. 1 beer*, Asahi Super Dry, renowned for its crisp, refreshing taste, to Peroni Nastro Azzurro, the world’s No. 1 premium Italian beer* that embodies timeless style and sophistication; and Asahi Sour, Japan’s No. 1 selling vodka sour in a keg** – a unique offering in the market that elevates the cocktail experience by blending creativity, convenience and uncompromising quality in one refreshing pour.
We also offer Asahi Kuronama, Japan’s 1st black draught beer which is fast gaining popularity for its nutty aroma and subtly sweet flavour, as well as Pure Blonde, Australia’s 1st ultra low‑carb beer and a category pioneer in Singapore, redefining modern drinking for those who seek balance in their lifestyle.
With an expanding portfolio of world-renowned brands, there is always a perfect choice for every taste and occasion. From after-work gatherings to celebratory evenings, our brands are available at major retailers and featured in leading F&B establishments in vibrant lifestyle and nightlife districts including Church Street, Clarke Quay, Marina Bay Financial Centre (MBFC), Tanjong Pagar and Orchard.
*Based on Nielsen 2024 Retail Scanned Data
**Based on Marketing Cumulative Sales survey data of Chu-Hi sold in kegs, collated by INTAGE, 2025.
